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direction pots

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Availability: In stock

£4.99

Semi-permanent hair dye in a wide range of shades.

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£4.99

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HOW TO:

Shampoo the hair with a PH balanced shampoo. Without boring you with the science, these shampoos help the hair achieve the best acid balance - which in turns helps Directions develop as well as it can.

Apply Directions with the aid of a tint brush. Comb Directions into the hair until it becomes frothy, ensuring the hair you are wanting to colour is entirely covered.

On average we advise to leave Directions to develop for 15-30 minutes. A plastic hair or shower cap will help retain some heat, helping the development. Thoroughly rinse Directions out of the hair with warm water. Ideally, do your rinsing away from the face and body (not in the shower).

Dry and style as usual.

It's important to carry out a Skin Sensitivity Patch Test prior to applying Directions on the hair.

Although we pride our brand on its lack of hair damaging nasties, it's still better to be safe than sorry. Choose a test area. Somewhere discreet is popular, like the inner elbow or behind the ear. Wash the area and pat dry with a clean towel. With a cotton bud, dab a small amount of your chosen hair colour onto the skin, smooth out (to around a 5 pence piece size) and allow to dry. Wash the area and pat dry with a clean towel.

WARNING- IF IN THIS TIME YOU EXPERIENCE ANY SIGNS OF IRRITATION, SWELLING, REDNESS, ITCHING OR FEELING UNWELL - DO NOT CONTINUE TO USE THIS PRODUCT.

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